Drawing from proven qualitative research methods, we identify the tools, techniques and resources most appropriate to meet research objectives and the related implications.

Our teamwork experience with multinationals dealing in mass consumer goods, who believe in market research as a necessary step in launching/re-launching products on the market, allows us to look at research data from a marketing prospective.

We’re convinced that research findings must be immediately actionable. This can only come about if the team designing and conducting the study is in sync with the Client.

THERAPEUTIC AREAS

We are neither physicians nor chemists, but we are passionate about our work as Qualitative Researchers.

This is why we can easily move from one therapeutic area to another, after the careful study of the subject and problem-solving analysis which always precedes the field work.

OUR RESEARCHERS

We are convinced that, when the research is well-designed, the ability to skillfully moderate a group or an interview is a key factor in obtaining successful results.

For this reason, our researchers get in touch with the Client from the very first briefing, and personally draft the final report.