PRODUCTS & SERVICES

Quali-Omnia

Q.O. is a qualitative research service developed by InDepth specifically for its multi-brand Clients. When dealing with some lower-budget products, in fact, it is at times impossible to conduct ad hoc research and therefore decisions have to be made merely on the basis of marketing managers’ intuition.

Quali-Omnia offers the possibility of:

monitoring a qualitative panel, previously set up and based on usage variables related to specific product categories, according to the individual Client’s needs.

finding a quick and adequate response to those secondary questions, which, at times, due to lack of time or money, are left exclusively to the common sense of the managers and their teams.

relying on a skilled researcher able to provide the necessary feedback for sound management decision-making.

This event occurs monthly and usually includes 2 Focus Groups with 6 respondents. A maximum of two brands per research session are covered, with each Focus group lasting one hour and a half.